What is SEO? If you are a business owner it is likely that you have heard of the acronym SEO, but do you know what it is and how it can help your business to grow? SEO stands for Search Engine Optimization. It is a way of getting attention to your website. How does it work? It’s actually very simple.
Let’s say you sell hammers for a business. If this is what you do than one of the keywords that you would have for your business is the word “hammer”. If you sell hammers in New Jersey, you may use the phrase “hammer New Jersey”, or “buy hammer New Jersey”. All of these keywords are snuck into the content on your website. How does this get you attention? When someone goes onto Google or some other search engine looking for a hammer in New Jersey, your website will pop up near the top of the search results. Potential customers will click on the link and you will suddenly have far more business than you did before!
SEO is a very simple concept to understand, but incorporating SEO into your business is a bit more difficult than you may, at first, believe. There are a number of things that you need to know before you put SEO into your site, and there are many tricks and tips that you can use to truly optimize the SEO on your site. If you have a website online, and you want to make sure that the website gets as much attention as it possibly can, including SEO on your website is definitely a good idea, but only if it is done correctly, and that is why many business owners contract a marketing business that is skilled with SEO to do the work for them.